When it comes to owning a business, your main goal is to get customers right? You wouldn’t be in business if you didn’t have the motive to sell some type of service or product. Did you know that your website could be losing you customers and sales if you’re not converting those visitors correctly? Take a look at some of these tips and see what you could be doing differently to convert your visitors into customers.
Know your audience
First things first; know who your target audience is. You’re going to need to put this into consideration when you create the content for your website. Figure out who you are going to be serving, what they are looking for, how they respond and how you can help them. Put your target audience first, they will be the ones you’re aiming to turn into customers.
Keep your content clean and original
Once you’ve figured out who your target audience is and how you’re going to serve them, now you need to turn your focus to the content of your website. Focus on information and inspiration rather than pushing products. This will let your audience see that you actually care about them enough to treat them as a person and not a money sign. Make your content useful and engaging, don’t create content just for the sake of creating content- have a clear motive and be informative. Don’t clutter your site with unnecessary and unrelated content.
Make sure your site is clean and easy to navigate
This kind of goes hand-in-hand with the last one. Be sure to keep your website clean and easy to navigate. Your navigation menu should be clean and straight to the point. It should be easy for your visitors to find where they want to go and purchase what they are looking for. If you are selling a product, be sure to provide an easy quick experience for your visitors that are ready to purchase. When a potential customer can’t easily navigate through your website, or the ordering process is too complicated, they will quickly get frustrated and are more likely to just say “forget it, I don’t need it that bad”.
Your visitors want someone that they can trust, someone that makes them feel comfortable and important. Often when a business is just starting out, it’s tough to build that trust in the beginning. Start by inviting your visitors to subscribe to your mailing list. By doing this, you can then begin building a relationship with them through emails. If you have results from other clients, show them to your visitors so they can see you are true to your word. Prove your worthy of their trust by listing testimonials from happy customers on your website.
Show your true value
Make your website reflect the value that your business can offer your potential customers and let them see why they will benefit from what you offer. Focus on the benefits of your service and/or product rather than just the features. Your sales copy needs to be clear and effective. Copy is just as (if not more) important as content. Your copy should be a reflection of your business and yourself. If you’re not an effective copywriter than hire someone that can provide you with the results you need.
Gain the trust of your visitors, make it clean and easy for them to navigate through your site, and show the value of how their lives can benefit from your product/service. Follow these tips to start converting your visitors into customers and get ready for your business to grow!